new logo

talking with Liad was really great. i am amazed how quickly he was able to switch gears amongst our diverse projects and tap into something special for everyone. he commented right away about the feather duster in my logo looking dirty, which is something i totally overlooked, but considering i am talking about filthy things like oil, this is a valid concern. he also suggested playing with a sans serif typeface instead, as this product is representative of a future technology. i got a lot of positive feedback about the type i used in my videos, it is sans serif but has a lot of spunk and warmth to it as well, which is the general feeling i am going for with mer|maid. so, feather duster gone, type replaced. what does everyone think?
i will change it in the videos once i sign off on the logo.

from...

to...