1. Color/Texture/Mood
{light teal, light yellow, and light gray}
> tranquil, calm, refreshing, clean, unisex, playful, approachable, adaptable, comforting, light-hearted, reassuring, picturesque, seafaring
2. Soundscape
> spunky, frolicsome robot meets splashy, seaside wistfulness
3. Theme
> sen-sea-ble cleaning
{MIT researchers unveil autonomous sea-cleaning robot}
4. Feedback
> everyone loved the mood of the site and the playful direction the dialog was going in
> people were most compelled to interact and engage when prompted to personalize their own robot (i.e. name, favorite food, location, etc.)- there was an interesting split between people personifying them and giving them human attributes vs. keeping them robot-like
> the consensus was that people would feel better about companies who may be polluting the ocean if they attempted to offset that with the help of these sea-cleaning robots
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