http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
Such an interesting idea. Chris Anderson talks about the evolution of what he calls "crowd-accelerated innovation" with the rise of the internet, specifically YouTube. Using the example of the League of Extraordinary Dancers (LXD), a dance troupe put together through YouTube based on people's uploaded home videos showing off their skills, he compares this to what the analogous situation would be were this not taking place online. The three main component parts that he discusses are: crowd, light, and desire, each of which are taken up a notch in an online global community. The crowd, or number potential innovators, obviously grows immensely when you open this up to anyone who can participate online. By light, he means clear visibility of what the big innovators in the crowd are capable of, because that is what is going to empower everyone else. This becomes substantially more accessible through YouTube, enabling you to have all these videos available on demand, to be played and replayed however you like. Further, people are writing and commenting about the really great ones to watch, which makes filtering through the mass to find the extraordinary talent much easier. Finally, desire is really transformed in the internet age because there can now be millions of people watching and participating; the community is now global, and thus the desire to impress grows exponentially. The dance group is a particularly evocative example because it has a very conceivable offline counter situation, but I am curious to explore how this notion can be re-contextualized to think about innovative design strategies in less tangible arenas, and potentially to influence the ever-competing world markets and big players to start feeling the pressure to do good and one up one another to really catch our attention.
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