Comments: Designer of 2015 trends, AIGA

http://www.aiga.org/content.cfm/designer-of-2015-trends

This is an apt look at the future of communications design, and what it will require of its designers.  Most of these trends are in fact already taking shape in the broader media.  Most easily identifiable is a focus on sustainability, simplicity, and careful use of resources.  An aesthetic emblematic of these ideas, whether or not the producers of a product or service effectually take them into account, is very much in fashion.  This is a start; and an obvious one.  I think the real difficulty, and indeed the real progress, will come once the reluctance to change on the part of established companies begins to give way to new modes of thinking about our world and their bigger-picture role in it.  We, as designers, know we need to transform traditional design thinking into more comprehensive systems approaches centered on human experience, but the real headway will come once the people running big business begin to know that.  Which is probably why AIGA anticipates the year 2015...